Written by MVM Network on August 28, 2018
The first step towards being successful in any field of business is to properly develop your brand. Restaurants, clothing lines, and yes, even blogs like yours, all have identifying attributes that build into their brand. Blogging gives you the freedom to develop your brand from the ground up, and have complete control over the direction your brand is going.
When executed correctly, all aspects of your site should fit together cohesively — putting forward the image that you want associated with your brand. Whether you are about to start a blog or looking to give yours a facelift, certain rules need to be considered. We’ve compiled 5 essential tips to ensure your blog’s brand remains on point.
While the word aesthetic is overused by Instagram models talking about their feed, it is one of the most important factors to consider when branding your blog. Start out by selecting your color palette. Select 2-3 colors that will bring your blog to life. Also, find a font and stick with it. An important note when considering typefaces is to make sure that they are clearly legible and are able to be read on all devices. All of your posts should radiate your branding.
When arranging the location of columns, try to settle on one location. Select the theme you feel suits your site the best and start customizing! Don’t be afraid to spend a lot of time on the build of your blog — style is arguably one of the most important aspects of branding. Make sure you’re happy with how it looks, because frequently changing the architecture of your blog can cause confusion with viewers.
When it comes time to select logos, headers, and backgrounds, make sure they fall into line with the color palette you’ve already selected.
Branding doesn’t stop at appearances. Once you have made your blog into a visually pleasing user friendly experience, the next step is focusing on your content. As you know, there are blogs for seemingly everything. Tech blogs, lifestyle blogs, farming blogs — you name it and someone writes about it. By determining your content niche, you can streamline your posts to your ideal demographic. Keeping your posts relevant to your overall brand keep your followers engaged with your content. Your content should be engaging for the reader, an—d also have the personality that you hope your brand emits.
Once you feel that you have developed a strong brand within your site, it’s time to branch across other social platforms. Ideally you should have a Twitter, Instagram, Facebook, and Pinterest dedicated to your blog. Frequently posting content on these channels will allow for you to connect with more potential followers and gain visibility. A common mistake that bloggers make is not allowing the brand from their blog to translate over into their social accounts. Consistency is key when maintaining a brand across various platforms. Posting frequently, using a similar tone and photographs falling in the same aesthetic allows for easy recognition across the board.
Branding doesn’t stop once your site has a color palette and go-to font. In order to make sure you are branding at your maximum potential, you should find a posting format that works for you. Will your blog posts include photos? Videos? Graphics? The formatting of your posts is something you want to consider.
In addition to focusing on a similar posting style, you should also develop a posting schedule. That way, viewers know when to expect new content from you. Being consistent in your posting keeps your followers engaged and allows for more visibility.
One of the easiest ways to help get word out about your blog is through social shares. We recommend adding ‘Share’ buttons at the bottom of every post. This add-on is easy to put on your site, and will spread the word about your branding masterpiece! Publishing content that focuses on what your demographic is interested in is sure to gain social engagement.