Written by MVM Network on August 24, 2018
Social media sites are easily some of the most popular domains on the web nowadays. Even though the big tech companies have a handle on the market, new ones pop up weekly, and each offer a new avenue for everyone with internet access to connect to each other. It’s no surprise then that bloggers turn to social media sites to get the word out about their content and connect with other bloggers. However, the easy access to social media and social networking sites means that there are plenty of opportunities for bloggers — especially those just starting out — to make mistakes.
As blogging and social media go hand-in-hand, here are four social media best practices to keep in mind as you build your following and run your blog.
Many bloggers suffer from the same problem: they have accounts across multiple social channels, but rarely post, and thus rarely see a boost in traffic to their blogs. To avoid this problem, hone in on your target audience. Once you do that, you’ll be able to select social media sites to keep (or start!) accounts on; these sites should be ones that your target audience frequents. While it will take a little leg work to figure out what kind of social media sites your audience is on, it’s well worth the time it will save you posting on sites that won’t increase your readership.
In the same vein, interacting with your audience is just as important as knowing who they are. Integrating yourself into the community you write for will naturally lead more people to want to read your content. Engaging the community in positive ways will give you some name recognition, even if it is just from an insightful comment on someone’s status update, a retweet, or a positive note on someone’s wall. Plus, you might even make some new friends and get to know other bloggers!
Managing a blog is hard enough — but finding time to manage a blog and extra social media channels can seem like a like a lot of work, especially when you’ve got a family to take care of. However, there are many tools that allow you to schedule posts across multiple platforms with only a few keystrokes. HootSuite is easily the most popular social media scheduler around, but if you’re looking for an option that allows more than 3 platforms to share to, you’re going to have dish out a little cash. Most plans are inexpensive, but it’s worth shopping around to see what features and support you need. Once you have a a scheduling site set up, you need only to establish when the best times to post across the social media sites you’ve got accounts on will be. Plenty of social marketing agencies have done research and compiled data on when the best times to post on different platforms are.
Another thing to consider is the widgets you choose to directly attach to your blog. These widgets, or social sharing buttons, should only represent the core platforms you’ve identified as most important to your core users. In any case, you should only put three or four widgets on your blog, so that your readers are aware of which platforms you’re most engaged with and active on.
No matter which way you look at it, social media is one of the most important tools in any blogger’s toolkit. Whether you’re a Twitter fiend, an Instagram influencer, or a Facebook fan, these tips should help you establish some best practices for boosting your blog’s content and following across any platform.